The visual identity represents a nude, clean & androgynous brand. One that is accessible to anyone. You feel at home, you feel conscious & you feel playful when exploring the brand.
We want to empower you and inspire a conscious lifestyle that embodies love for ourselves and our home! We believe that you shouldn’t have to compromise when it comes to the products you use, so ours are designed to be effective and to provide a great experience.
Root was Sonday's first in-house brand. We wanted to focus on things we love & products that contribute to a more sustainable way of living.
Root's mission is to slowly replace everyday essentials with earth-friendly alternatives.
The first product root selected was a razor.
The concept: One razor to last a lifetime.
Simply replace blades every 2-3 months.
Root. Your eco-friendly choice.