We needed to marry this modern look & feel with a digital strategy & effective integration of technology.
The owners love optimisation & simplicity - this is why we took a mobile focus on this project.
In South Africa, the mobile demographic is upwards of 85% so this was a necessity for this build.
The timeline on the rebrand was 1 month so we decided to build on Squarespace in order to focus on the most important aspects of a restaurant. We highlighted the in-store experience as the primary touchpoint for us to reinvigorate.
We combine traditional preparations with local ingredients for pizza & other dishes that are authentic to both their origins and the Cape Town setting.
Originally 'Bruegels Pizza Studio', this neighbourhood favourite has been bringing together the Mowbray community for the past 15 years. We approached this project with a very unique perspective because this little studio was well known by the Sonday team.
We asked ourselves how do we take the rich heritage of this brand and bring it in to the modern era?
We decided to drop the 'Pizza Studio" & now it is called "Bruegels'. We completely reimagined the visual identity in black and white. A new
website with integrations with Whatsapp, Facebook, Instagram,
Mr Delivery & Ubereats.
The interior of the shop has been modernised by simplifying the colours & finishes - dropping the 5 colours they used previously. We decided to bring in the artist theme through iconography & illustrations. This little pizzeria is definitely one to visit the next time you are in Cape Town.